TV and online video campaign


TV and online campaign for the world’s biggest second-hand fashion brand.

It was a pure pleasure working with Vinted – world’s biggest “pre-loved” fashion website and mobile app  – on the Polish campaign! Together we created online video advertising campaign and TV commercials. A series of films aimed at different demographics, represented a diverse second-hand fashion community. To reach the fast growing user base – 37 million registered members at the time of production and counting! – we produced numerous versions and formats which appeared across various media platforms: Facebook, YouTube, Instagram, TikTok, VOD, mobile and placements across the Polish internet. All the videos were also used in a TV campaign covering the most-watched Polish TV channels with nationwide coverage.

Apart from standard, 30-second long versions, we also created 15-second and Instagram stories-friendly 6-second long edits. Each in two formats: 1×1 and mobile-oriented 2×3.