It’s always great to work with the product that gives so much fun to kids on set! Our client, Smyths Toys, knew that RC Bumper Cars are an instant hit, both with kids and parents. So our goal was to create video which would make it immediately apparent, focusing on the cars’ unique features. As usual, we made sure that the client had a clear overview of each stage of the production process: from storyboarding, set styling, wardrobe and casting to on-set video communication. As a result, the campaign that was initially planned to run only on YouTube was expended also to the TV.