TV and social media campaign
Simba Toys
TV and social media video campaign for one of the world’s biggest toy companies.
Simba Toys , one of the biggest toy companies in the world, part of Simba Dickie Group, was about to launch their new product – ScreamerZ – offering “crazy, surprising fun” to the kids and adults as well. The brief included TVC and social media videos. We won the pitch by presenting our idea, and already at this stage coming up with detailed storyboards, casting recommendations and social media adaptations.
The whole project was a lot of fun at each stage: from the creative ideas, set design through directing and shooting with the perfectly selected cast, video edit of both TV spot and social media videos, colour grading and post-production (including backgrounds generation).
The spot ran on German TV and was later picked up by other Europeans markets. Social media campaign (with Instagram stories and Tik Tok videos) was used across European markets.