Branded Content
Skoda Auto Muzyka
Comprehensive video content created and produced for the biggest online music talent show in Poland.
Working for Skoda Poland and GoldenSubmarine interactive agency, we produced the whole range of films promoting the competition, which involved top Polish music stars: Katarzyna Nosowska, Maria Sadowska, Afromental, Dawid Podsiadło, and the host: Marcin Prokop. We were also responsible for visual branding of all video content. Our work was awarded at two major Polish advertising industry competitions: Kreatura and Innovation award. The total number of videos views reached over 1.700.000.
Videos produced for the campaign included:
Web Commercial
The spot promoting the competition starring top Polish music stars: Katarzyna Nosowska, Maria Sadowska, Afromental, Dawid Podsiadło, and popular TV personality Marcin Prokop.
Live show videos
Short videos showing live gigs of chosen bands in the studio: “Skoda music garage” – the “head quarter” of the whole competition (the idea we also created).
Youtube pre-rolls
30 second-long snippets of bands’ performances were appearing before the YouTube videos and achieved astonishing 45,8% rate of full views.
Talk show
Interviews conducted by Marcin Prokop with stars-show judges and live music by bands chosen by them.
In-car interviews
Interviews with the stars of the show driving through Warsaw.
Car videos
Short films with whole range of new Skoda models in the Polish mountains
Making of
