Product Launch
Behind Bars
Creation and production of videos and photos for the online and traditional media campaign.
Oslo based Behind Bars Agency [https://behindbars.agency/] approached us to create comprehensive content for the campaign launching the unique line of high-end bars, designed in cooperation with Monica Berg [https://www.instagram.com/monicasuh] and Alex Kratena [https://www.instagram.com/alex_kratena]- legendary creators of famous Tayer + Elementary London [https://tayer-elementary.com/].
Our goal was to underline both slick, minimalistic design and the exceptional efficiency of working with (now) award-winning Tayēr_Double and Tayēr_Single stations. A longer video was created to explain the story behind the idea of the one of a kind design of the bars. With the creators presenting both the process of developing and usability-driven final outcome.
The most important features were covered by shorter videos. And for the purpose of social media campaign we also delivered video reels. The video content, together with our photos, formed the main part of the website aimed at the prospective customers [https://tayer.behindbars.agency/product].